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Wednesday, February 23, 2011

Survey finds consumers believe Apple is bigger than its CEO, Steve Jobs?

Survey finds consumers believe Apple is bigger than its CEO, Steve Jobs

"RBC Capital Markets and ChangeWave recently conducted a survey of 3,091 respondents between Jan. 31 and Feb. 9, asking them about a hypothetical scenario in which Jobs might depart Apple, the company he co-founded. Of those surveyed, 93 percent said they would likely continue buying Apple's products or would not actively change their purchasing decisions if Jobs were not at the helm.

The latest results are a change from June 2008, when a previous survey found that 18 percent of respondents said they would be less likely to buy Apple products if Steve Jobs were not with the company."

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