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Tuesday, February 22, 2011

Apple Products Appeared in 30% of Movies in 2010

Apple Products Appeared in 30% of Movies in 2010

" Placement of Apple's Macs, iPhones and iPods and other products in films resulted in the company being cited for the "2010 Award for Overall Product Placement" by Brandcameo.

Arranging to put its products in conspicuous sight in films is nothing new for the company, which has maintained the top spot among brands over the past decade, with cameos in 112 of the top 334 most popular movies in America since 2001.

Macs have conspicuously shown up in films ranging from StarTrek IV, where character Montgomery Scott goes back in time to 1986 and uses a Macintosh Plus to show engineers how to build transparent aluminum, to Independence Day in 1996, where a PowerBook is used to upload a lethal virus into the system of attacking aliens."

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