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Saturday, July 21, 2012

Google buys Sparrow for 'new Gmail project'

Google buys Sparrow for 'new Gmail project'

Google has no interest in the company itself.
A spokeswoman for the search giant said Google will keep Sparrow up and running, and it will continue to support the application. But the company doesn't plan to offer any significant Sparrow updates in the future.
In their new roles at Google, Sparrow's five employees will work on "new projects" for Gmail.
If Sparrow's team has any hard feelings about ending work on its creation, it didn't say so.
The company has worked to enhance the "mailing experience," Sparrow CEO Dom Leca wrote in a blog post. "Now we're joining the Gmail team to accomplish a bigger vision -- one that we think we can better achieve with Google."
The financial terms of the deal were not disclosed. The Verge cited sources that said the purchase price was "under $25 million."
It's a familiar story, and one that isn't a great omen for Sparrow's future.
Google last month acquired social advertising service Meebo for a reported $100 million. Google said it would shift all Meebo employees to its Google+ social network.

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