"Apple is suing Amazon.com for trademark infringement and unfair competition over its use of the term "App Store." The complaint, filed in US District Court for the Northern California District on Friday, asks that Amazon be ordered to stop using "Appstore" to refer to its Google Android Market alternative, set to launch Tuesday.
"Amazon has begun improperly using Apple’s App Store mark in connection with Amazon's mobile software developer program," Apple wrote in its complaint. Amazon hinted at its intentions to launch its own service to sell apps for the Android platform, and in January of this year told developers to begin submitting apps for what it calls the Amazon Appstore for Android.
Apple since asked Amazon to stop calling its store an "Appstore" three times, according to the lawsuit. "We've asked Amazon not to copy the App Store name because it will confuse and mislead customers," Apple spokesperson Kristin Huguet told Bloomberg News.
Apple filed for a trademark on the term App Store in 2008, and after an initial rejection and an appeal by Apple, it was approved in early 2010. Microsoft filed an objection in July 2010 on the grounds that the term was too generic, and later asked the Trademark Trial and Appeal Board to issue a summary judgment denying Apple's trademark application."
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