Apple Has Edge on Tablet Rivals With IPad Costs, Bernstein Says

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Apple Inc.’s iPad, which commands about three-quarters of the market for tablet computers, has an edge over rivals because of the way the company sources components and sells the device, a report says.

Several factors give Apple an iPad cost advantage of as much as 9.75 percentage points over competitors, Sanford C. Bernstein analyst Toni Sacconaghi wrote today in a research note. The company is also pricing iPad more aggressively than its other products, making it difficult for rivals to undercut the tablet, he said"