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Tuesday, June 26, 2012

Why is the Apple Demographic So Important to Orbitz and Retailers?

Why is the Apple Demographic So Important to Orbitz and Retailers?

Many products attract certain personality types. Apple is practically creating its own demographic – one companies like Orbitz are starting to target.
Orbitz found that Apple Mac computer users spend more money than their PC counterparts on hotels per night, and stay in higher-ranked hotels. So it has begun showing Mac users costlier hotels in some search results. (Orbitz notes that it doesn’t show higher prices for the same hotel that a PC user sees, and all users can sort search results by lowest price.)
A variety of researchers have taken a crack at defining the characteristics and behavior of the Apple demographic. The average household income for adult owners of Mac computers is $98,560, compared with $74,452 for a PC owner, according to technology market data firm Forrester.

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